Our
Mission
At the Playbook for Life Foundation, we empower individuals and communities by promoting holistic health and wellness, equipping youth with essential education and college/career readiness skills, and fostering sustainable community development. Through innovative programs and collaborative partnerships, we are committed to building a stronger, healthier, and more prosperous future for all.
our vision
Our vision is to create a world where individuals and communities—regardless of background or circumstance—are fully empowered with the knowledge, resources, and support systems they need to live healthy, purposeful, and fulfilling lives. We strive to provide accessible education, innovative tools, and inclusive opportunities that promote physical well-being, athletic excellence, academic achievement, and professional development. By nurturing both mind and body, we aim to inspire a new generation of leaders, athletes, and changemakers who are equipped not only to meet their personal goals, but also to uplift their communities. Through a holistic and collaborative approach, we envision a future where everyone has the power and confidence to thrive physically, mentally, and professionally.
our Team
Co-Founder
Evan Williams
Evan Williams, CSCS*D, is a Sports Performance Specialist for the Milwaukee Bucks with expertise in Strength & Conditioning. He holds a bachelor’s in Exercise Science/Kinesiology from Eastern Illinois University and a master’s in Applied Exercise Science from Concordia University. Evan is the founder of E2G Performance and holds numerous certifications, including RSCC, CSCS*D, NSCA CPT*D, PES, USAW, and more. He has worked with organizations such as Under Armour, Stanford University, UCLA Health, EXOS, and Google, and has trained hundreds of athletes across the NBA, WNBA, NFL, Olympics, and all levels of sport. His work has been featured in outlets like ESPN Radio, Business Insider, Shape, Self, and UCLA Health.
Co-Founder
AAron Williams
Aaron Pervis Williams is from the South Side of Chicago, Illinois. He has played basketball since he was two years old. What started as fun quickly grew into a true passion — playing in alleyways, neighborhood parks, and nearly every YMCA across the city.
In high school, Aaron began to gain recognition for his talent. He attended Chicago Vocational Career Academy (CVCA), where he ranked as a top 10 player in the city of Chicago and earned national recognition for his position. During this time, he received McDonald’s All-American Nominee honors, All-City honors, and was selected to compete in the Chicago Public League All-Star Game.
Aaron began his college career at Dodge City Kansas Community College. After his freshman year, he transitioned to the NCAA Division I level by transferring to Chicago State University. During his sophomore season, he helped lead the team to its first and only conference championship. He graduated in 2014 with a bachelor’s degree.
Professionally, Aaron has played on four different continents and in 13 countries, competing in top international leagues. In 2017, he was drafted into the Canadian National Basketball League (NBL), where he was selected first overall in the first round.
Alongside his professional career, Aaron has remained committed to giving back to the community by providing basketball skills training for youth and basketball fitness classes for former athletes.
Board Chair
Miji Bell
Miji Bell is a communications leader, brand strategist, and consultant with extensive experience positioning nonprofit and for-profit organizations for greater visibility and growth. As Managing Partner of The Bell Group, Inc. and TBG Media, she supports communications, diversity, fundraising, and community development initiatives. She has held senior communications roles at top U.S. universities, including Duke, Princeton, Johns Hopkins, and North Carolina Central, and helped launch Duke’s Coach K Center on Leadership and Ethics. Miji also brings deep public policy expertise, having worked with bipartisan groups on Capitol Hill and NGOs across Africa to promote economic justice, sustainable development, and public-private partnerships. She serves on multiple nonprofit boards and advises leaders on building impactful operational models.
Director of College & Career Access and Success
Kiara Williams
Kiara Williams is an educator and college access strategist with over a decade of experience in higher education. She specializes in guiding students through the college and career planning and transition process, with a focus on supporting first-generation, low-income, and students of color. Kiara has served in college admissions at the University of Illinois at Urbana-Champaign and the University of California, Riverside, where she developed student-centered recruitment strategies and expanded postsecondary access pipelines across diverse communities.
She holds a bachelor’s degree from the University of Illinois at Urbana-Champaign and a master’s degree in Educational Leadership from DePaul University. At the Playbook for Life Foundation, Kiara leads the College & Career Access and Success division, where she develops curriculum, programming, and support systems that empower students to identify their strengths, explore opportunities, and navigate the path to college or career with clarity and confidence.
Her work is rooted in a commitment to equity, empowerment, and ensuring every student has the tools to achieve their goals.
